Insurance news announcements just got more affordable

Insurance news release

This niche market press release submission service has reduced its rates for a limited time. Live Insurance News has just announced that it is reducing the rate for its PR submission service –for 20 days only – starting on Monday, June 22 and running through July 11, for a tremendous savings on a broad spectrum of announcement and brand exposure. The already low cost of this PR submission service is on sale for $5.99 for only 20 days. While the full price of announcing insurance news through this service is…

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Insurance marketing study shows some demographics engaged by mobile ads

tablet mobile gaming insurance marketing

People who fall into the Generation Y and the Spanish speaking categories responded to smartphone based advertising. According to the results of a study that were recently released by the Marchex Institute, there are certain significant pockets of consumers who are highly engaged by insurance marketing when it is presented to them by way of mobile advertising. This study was based on an analysis the data collected from having placed over two million phone calls. The research was analyzed by the Marchex Call Analytics platform, examining the bank, lender, life…

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Insurance company Super Bowl commercial gives viewers the creeps

Nationwide insurance company Super Bowl commercial

A well intended ad from Nationwide was not at all well received by TV watchers on Sunday. An insurance company joined the Seattle Seahawks on the losing side of Super Bowl Sunday, as the NFL team suffered from an interception at the last minute, while Nationwide released a commercial that viewers found to be depressing and downright creepy. The insurer felt that it was a good idea to share a very important message about preventable accidents. With this in mind, the Nationwide Insurance company released a Super Bowl commercial that…

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Lindsay Lohan to star in auto insurance commercial for Super Bowl

The actress, who has been known for headline making traffic incidents, will be in Esurance ads. There have been several reports that have been making the news that have suggested that Esurance auto insurance commercials have already started filming in Long Beach, California that feature Lindsay Lohan. The insurance news reports continued by indicating that the ads may be played during the Super Bowl. This would mean that Lindsay Lohan’s power to instantly draw the eye will be seen by what is expected to be a record breaking television and…

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Insurance marketing warning issued by state of Iowa

Insurance News about Marketing

An official agency has now released a statement cautioning consumers of potentially deceptive ads. The Iowa Insurance Division has now released a warning to the residents of the state, cautioning them that certain insurance marketing and ads for annuities may have potentially deceptive messages. The agency has been watching a growing number of marketers that work with the industry using misleading ads. The insurance marketing strategies used by those firms are becoming misleading on an increasing basis, said the agency in a bulletin, in the attempt to try to boost…

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Insurance marketing display ads are more effective than television

Insurance News about Marketing

A recent report has shown that they are nine times more effective in terms of brand awareness. As insurance marketing techniques are being considered, a recent discovery made by Rocket Fuel might help insurers to make the most effective choices for their needs when their goals are to boost their brand awareness. The research determined that display advertising is nine times more successful than television. Within the research, Rocket Fuel found that digital display advertising for insurance marketing is much better at forming immediate brand awareness for life and auto…

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Tasteless insurance marketing ad uses MH17 crash to sell life policies

An Australian firm has now apologized for its advertising tactic after heavy criticisms. After receiving heavy criticism from Australians and people from other countries around the world, a life insurer has now apologized for having run an insurance marketing ad that described the tragedy of the MH17 crash as “a sign to consider life insurance”. That said, the company has blamed the actions of an overseas marketer for the creation of the advertisement. The Malaysian Airlines MH17 crash has been a terrible tragedy unto itself while also following quite closely…

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