Ad campaign in Illinois seeks to promote health insurance among young adults

health insurance marketing young woman

New ad campaign launched in Illinois to connect with young consumers A new ad campaign has been launched in Illinois that seeks to raise awareness about health insurance and the state’s exchange. The new campaign has a very specific focus on young adults, a notoriously elusive market for the health insurance industry. Many young adults believe themselves to be proverbially invincible and see little need for insurance coverage of any kind. Others see insurance as an expensive investment that will never benefit them and avoid coverage in order to save…

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Insurers are flocking to Illinois health insurance exchange

Illinois Health Insurance Exchange

Eight companies seek to sell their policies on the state exchange Eight insurance companies are looking for approval to sell plans in the Illinois health insurance exchange. State officials note that there has been a surge in interest in the exchange coming from insurance companies. The exchange represents a competitive marketplace that is on its way to becoming one of the primary ways people find and purchase the coverage that they want. The new insurers looking to participate in the state’s exchange could bring some 504 new insurance plans to…

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Illinois launches new initiative to promote health insurance

Health Insurance Illinois

State aims to encourage enrollment into its insurance exchange As the open enrollment period for state and federal exchanges in the U.S. approaches its end, many states are now making concerted efforts to boost enrollment rates in these exchanges. Per the Affordable Care Act, the open enrollment period is set to end on March 31. After this time, consumers will no longer be able to apply for health insurance coverage through exchanges until a new open enrollment period begins. New initiative aims to help inform consumers about the services available…

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Illinois releases information on health insurance exchange

Health Insurance Illinois

Data released concerning state health insurance exchange Open enrollment for health insurance exchanges throughout the U.S. is about to begin and more states are beginning to release information concerning the policies sold through these exchanges. Illinois is among the latest states to provide new information for its health insurance exchange. The information primarily focuses on the premiums associated with the state’s exchange but also highlights the various services offered by the system and promotes awareness concerning the availability of federal subsidies designed to offset the cost of coverage. Rates to…

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Illinois looks to raise awareness of health insurance exchange

Health Insurance Illinois

Federal grant to help popularize state health insurance exchange Last week, Illinois received a $115 million federal grant designed to help the state build and promote a functioning health insurance exchange for residents. The exchange is a mandatory part of the Affordable Care Act, which rules that all states must have a working exchange in place by 2014. Several states have opted to oppose this provision of the controversial health care law, in which case the federal government has taken the responsibility of establishing an exchange program in these states.…

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