Insurance community receives guidelines to decrease social media risks

The Insurance community has released a set of social media use guidelines in an effort to mitigate the risk of using the highly popular form of marketing and communication.  Agencies have been using social media to communicate with their potential and current customers, colleagues, underwriters, referral sources, and others.  That said, serious consequences have been arising as a result of its improper use.   The following guidelines have been released for the use of the insurance community when using social media.  Understand your reader – it is important to get to…

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