Tag: health plan

Insurance marketing in Illinois uses clever humor to appeal to Millennials

Julie Campbell
luck plan illinois insurance marketing health insurance

A new campaign is hoping to appeal to a younger demographic, using a little bit of “Luck” A satirical insurance marketing campaign in Illinois has now been released to help to encourage younger adults to sign up for health plans under the Affordable Care Act, with ads featuring the “Luck” plan. Get Covered Illinois is running funny commercials that end with the slogan “You’ll be okay, probably.” This insurance marketing strategy includes ads that promote a fictitious “Luck Plan”, that shows young adults frolicking around Chicago wearing homemade splints made…

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Health care reform politics are stopping some consumers from buying coverage

Julie Campbell
us health insurance reform

Some people are choosing not to purchase the required policies because of their political beliefs. As the next open enrollment period for the required health care reform insurance coverage on Saturday is rapidly approaching, the Obama administration is hopeful that the millions of people who chose not to purchase their policies for this year will take the necessary action to protect themselves and their families next year. Research has shown that strong partisan politics are keeping some Americans from enrolling in the exchanges. The National Bureau of Economic Research has…

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Health plan shoppers can use Healthcare.gov once again

Julie Campbell
health insurance exchange

The website went live on Sunday night for those who want to window shop for policies. The federal insurance exchange has finally gone up for health plan window shoppers, and while this service was expected ahead of the open enrollment date of November 15, it still occurred slightly later than was expected. This was because government officials were making sure that the technology and message were better refined. The goal of the early availability of the insurance exchange site ahead of open enrollment is to encourage people who purchased a…

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Health insurance premiums is higher for some smokers

H. Cutner
Health Insurance for Smokers

In Virginia, residents who smoke can expect most insurers to charge them more for coverage. Virtually everyone in Virginia needs to pay for health insurance in some way, and that coverage is going to cost more for the large percentage of residents of the state who also happen to be smokers. As a result of the considerable medical risks associated with smoking, insurers often charge more to smokers. In Virginia, 20 percent of workers also happen to be smokers, and experts have said that the risks associated with this habit…

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Health insurance exchange open enrollment period is about to start in the US

S.Vagus
uninsured health insurance exchange

Open enrollment period begins on November 15 this year, running through February, 2015 The next open enrollment period for U.S. health insurance exchanges begins on November 15 this year, but many people may still be uncertain about what they need to do to be covered by January 1, 2015. The open enrollment period will run through February 15, 2015, but in order for coverage to begin in January, people will have to purchase policies from exchanges before December 15. The Alliance of Insurance Services has been taking steps to raise…

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