Tag: health insurance trends

Colorado health insurance exchange is finding early success

S.Vagus
Colorado Health Insurance

Enrollment in state’s insurance exchange is outpacing last year’s enrollment rate Enrollment in Colorado’s health insurance exchange is already higher than it was during last year’s open enrollment period. Last year, the state’s insurance exchange had struggled to operate effectively due to severe technical difficulties. These complications made it impossible for some people to enroll for insurance coverage. There were also issues regarding awareness among consumers. Many people simply did not know that the exchange offered them health insurance coverage, while others had no idea how to use the exchange.…

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Insurance marketing in Illinois uses clever humor to appeal to Millennials

Julie Campbell
luck plan illinois insurance marketing health insurance

A new campaign is hoping to appeal to a younger demographic, using a little bit of “Luck” A satirical insurance marketing campaign in Illinois has now been released to help to encourage younger adults to sign up for health plans under the Affordable Care Act, with ads featuring the “Luck” plan. Get Covered Illinois is running funny commercials that end with the slogan “You’ll be okay, probably.” This insurance marketing strategy includes ads that promote a fictitious “Luck Plan”, that shows young adults frolicking around Chicago wearing homemade splints made…

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Louisiana employee health insurance coverage may become more expensive

S.Vagus
emergency health insurance policies medical technology

Insurance coverage for the state’s retirees and current employees may soon become more costly Louisiana’s employee health insurance program may be out of money by the end of the state’s budget year, according to Commissioner of Administration Kristy Nichols. Governor Bobby Jindal has proposed significant changes to the program in order to avoid its financial collapse, but these changes have been heavily criticized by many of the state’s lawmakers. If no action is taken on the matter, insurance coverage for the state’s employees could become significantly more expensive. Rates for…

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More Californians have access to health insurance coverage than ever before

Marc
California Health Insurance

Survey shows that insurance coverage is becoming more accessible The number of Californians without health insurance coverage has dropped dramatically since the state’s insurance exchange began operating in October of last year. According to a survey released by the Kaiser Family Foundation, 60% of those that did not have insurance coverage before the exchange began accepting enrollees now have insurance coverage. Those that remain uninsured may be a problematic issue to deal with, however, when the exchange begins another open enrollment period in November of this year. 80% of those…

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Young people are showing interest in health insurance

S.Vagus
Health Insurance News

HHS releases new data concerning enrollment in state and federal insurance exchanges The U.S. Department of Health and Human Services has released new data concerning enrollment in health insurance exchanges throughout the country. These exchanges are meant to provide consumers with access to affordable insurance coverage. The policies sold through these exchanges are offered by private insurance companies and must provide certain benefits according to federal regulations. Enrollment in exchanges has been somewhat slow due to ongoing technical problems with the exchange infrastructure. Young consumers are beginning to show more…

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