Health insurance campaign launched in Arizona

Arizona Health Insurance

Volunteers seek to raise awareness of health insurance in Arizona Arizona has launched a year-long campaign to promote coverage through its health insurance exchange over the weekend. The state is hoping to raise awareness of the exchange, which could offer affordable coverage to the state’s estimated 1 million people that do not have health insurance protection currently. Enroll America, a national non-profit organization that works with health care and social service agencies, is one of the parties participating in the campaign. Volunteers work to spread information Through Enroll America, volunteers…

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Maryland launches marketing campaign for health insurance exchange

Maryland Insurance

Campaign highlights services of state’s health insurance exchange Maryland has launched an aggressive marketing campaign to raise awareness of its health insurance exchange. The exchange will begin open enrollment in October of this year, but many residents remain unaware of the services they can find through the state-based marketplace. Moreover, many people in the state have expressed confusion concerning the other aspects of the federal Affordable Care Act and how it may impact their lives. Maryland officials believe that the new marketing campaign will help dispel this confusion and boost…

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Illinois looks to raise awareness of health insurance exchange

Health Insurance Illinois

Federal grant to help popularize state health insurance exchange Last week, Illinois received a $115 million federal grant designed to help the state build and promote a functioning health insurance exchange for residents. The exchange is a mandatory part of the Affordable Care Act, which rules that all states must have a working exchange in place by 2014. Several states have opted to oppose this provision of the controversial health care law, in which case the federal government has taken the responsibility of establishing an exchange program in these states.…

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Individual health insurance market gives healthcare reform a boost

CIGNA, the health insurance company, has launched an ad campaign for $25 million that is geared toward strengthening its business in the individual market. According to the Wall Street Journal, individual policies comprise only between 1 and 2 percent of CIGNA’s current revenue. The majority of the insurer’s profits are from insurance that is employer-based. However, as a result of the new healthcare reform laws, individual markets are about to become significantly more lucrative. In fact, the Congressional Budget Office (CBO) has projected that by the year 2019, there will…

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Social media plays may play a role in determining insurance rates in the future

Social media has had a noticeable impact upon society. Many rely on social networks to stay in touch with friends and family, but businesses also make use of the social sphere. While companies are quick to establish their own presence on social sites, employers have taken to reviewing the sites of their potential workers to determine whether or not the information they provided during the application process is true. This trend is growing in popularity, and even insurance companies have taken up the practice. There are a number of factors…

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