Health insurance companies ready for a massive influx of individual customers

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Insurers are taking steps to prepare for individuals and families who will be buying plans. Health insurance companies have become very aware of the change in coverage rules that is occurring in the United States as of January 1, 2014, and are taking steps to make sure that they are ready for the tremendous wave of individual customers who will be purchasing plans. In this light, many have been creating all new products to offer this growing market different options. A major example of this includes the efforts of Blue…

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