Insurance marketing study shows some demographics engaged by mobile ads

tablet mobile gaming insurance marketing

People who fall into the Generation Y and the Spanish speaking categories responded to smartphone based advertising. According to the results of a study that were recently released by the Marchex Institute, there are certain significant pockets of consumers who are highly engaged by insurance marketing when it is presented to them by way of mobile advertising. This study was based on an analysis the data collected from having placed over two million phone calls. The research was analyzed by the Marchex Call Analytics platform, examining the bank, lender, life…

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Bank deposit insurance has nearly arrived in China

china insurance industry

The country is close to launching the coverage that could open up free competition by banks for customers. China is drawing ever closer to the launch of a bank deposit insurance system that has long been anticipated but that has yet to have been accomplished, and that could completely overhaul that country’s financial sector. This change could hike the risk level in the banking sector and could make it possible for immense future opportunities. By introducing a system of bank deposit insurance, it could mean that there may one day…

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