Insurers take the business approach to Obamacare

Insurers are finding ways to omit Obamacare from their marketing The Affordable Care Act, often called “Obamacare,” has become a hyper-politicized issue within the U.S. While consumers and politicians throughout the country are arguing the merits of the federal law and how to fix its faults, insurance companies are looking at the issue from the perspective of business. Insurers throughout the U.S. are preparing for a public relations barrage, which will target the estimated 7 million new customers that could find coverage through health insurance exchanges. Insurers are expected to…

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