Online options have become highly important to consumers interacting with their insurers. While the importance of digital insurance features was already on the rise by 2019 and earlier, the pandemic has accelerated this trend. Customers have come to view online features as a necessity instead of a convenience. According to recent data, agencies that have adapted to this requirement and that have offered the best digital insurance options have experienced a substantially higher growth rate than their non-digital competition. In a recent survey of 600 independent agents in the United…
Read MoreAgencies with digital insurance features grow 60 percent faster than rivals
