Tencent’s WeSure insurance platform faces misleading marketing fine

WeSure Insurance - Tencent Tower

The Chinese parent company behind WeChat and QQ is facing disciplinary action from Beijing. Chinese tech giant Tencent owns an insurer called WeSure insurance, which lets consumers purchase various forms of coverage online. They can make these purchases via QQ or WeChat, the company’s social media networks. That insurer has been slapped with a fine for running a marketing campaign that was misleading. The fine is a reflection of Beijing’s determination to firmly regulate the largest internet market in the world. That said, the fine against WeSure insurance was only…

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