The East Coast was rattled by an unexpected and rare earthquake this week. The seismic event sowed worry amongst a populace that has never experience such a thing before. The manner in which residents of the East Coast reacted to the quake drew criticisms from Californians, most of whom are accustomed to such events. Despite earthquakes being common in the state, the California Earthquake Authority is taking this opportunity to spread awareness of earthquake insurance. Given the frequency of earthquakes on the West Coast, one would think that earthquake insurance…
Read MoreTag: CEA
Earthquakes are a major concern for most Californians, yet few have insurance to protect themselves
Hurricane season is here, bringing with it an outbreak of troublesome storms that have become the norm. Insurers along the East and Gulf Coast have been wringing their hands in anticipation of a major hurricane that could cost millions in damages. Californians, however, are not troubled by such happenings. Instead, the worry that occupies their minds is the threat of major earthquakes. Their worry seems to be justified, according to a report from the Field Research Corp., a full-service consumer marketing research firm that works with insurance companies, as relatively…
Read MoreNew California earthquake bill promises lower rates and more coverage
After seeing earthquakes rip through Japan and New Zealand, California is now being eyeballed as many realize how under-insured residents truly are. A new bill backed by California senators, Barbara Boxer and Dianne Feinstein, is promising high insurance premiums to be cut by 30% and a reduction of large deductibles for homeowners – without having to come out of the tax-payers pocket. The bill proposes that the California Earthquake Authority, a state run non-profit insurance program, will be allowed to apply for what’s called a, “guaranteed federal loan” in the event…
Read MoreCEA campaign to bring awareness to California residents who don’t have earthquake insurance
An insurance agent marketing program was launched by the California Earthquake Authority with a goal of selling 15,000 policies by August 1 of this year. The Marketing Value Program or MVP is set to improve the relationships between the insuring agents and the CEA such that residents from California will participate in the said program. Since 2008, the earthquake that happened in Christchurch, New Zealand is considered as the most expensive global insurance wherein estimated losses that are insured range from $3 to $12 billion. The same earthquake magnitude is…
Read More