Blue Cross Blue Shield to open new retail center to meet consumer demand
Horizon Blue Cross Blue Shield of New Jersey has announced that it will be building the state’s first health insurance retail center. The center will be located at the East Gate Square Shopping Center in Moorestown. The retail center is meant to fill a need in the state’s health insurance industry by providing consumers with access to updated information concerning health insurance trends and insurance news. Blue Cross Blue Shield claims that the center is a response to the rapidly changing health insurance landscape that has proven confusing for some consumers.
Consumers can find a wealth of information and guidance on health insurance topics
The retail center in Moorestown will be staffed with trained insurance professionals. Consumers will be able to find a great deal of information concerning the state of the health insurance industry and what trends are emerging therein. Consumers will also be able to receive advice on what health insurance policies would be best for them and their particular situation. Blue Cross Blue Shield expects the center to be well received, especially as consumers begin to grow more concerned with their health care.
Facility to feature high-tech work stations and child care center
The facility will be equipped with work stations that will provide consumers with access to valuable health insurance information. Those visiting the center will be able to use the work stations to find information on claims and the various benefits that are available through different policies. The facility will also include a children’s entertainment area where parents can leave their kids while they utilize the other services available throughout the center.
Changes in the health insurance landscape generating confusion for consumers
Health insurance in the U.S. is undergoing a great deal of changes. As new regulations are enacted by the federal government, the insurance industry is transforming. This transformation has created a degree of confusion amongst consumers who are not immersed in the news surrounding the insurance industry. Blue Cross Blue Shield hopes that the new retail center will help alleviate some of this confusion and provide consumers with the information they need to make decisions appropriate for their needs.