Tips and Tricks on Choosing the Right Keywords for Your SEO Strategy

Insurance agents and small businesses need to use keywords when looking at their online stradegies

Keyword research is one of the most important SEO practices to employ in your marketing strategy. While you can use several tools and techniques to find the right keywords, the process is still much more challenging than it sounds. No matter what your objectives are, keyword research is essential in SEO and content optimization. You may not realize it, but your chosen keywords greatly impact your strategy’s results. Content quality is naturally also important in marketing, but before your content can reach users, you must first find the most common…

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How Does Value Creation Ensure a Thriving Business

Insurance marketing campaign - chalkboard - Services

Modern-day businesses compete in highly competitive and volatile environments to acquire consumers and establish brand loyalty. All thriving companies have long histories of struggle and survival and resilience to rise above the noise and stand out.  What differentiates a business from its competitors, mostly when the rival company is selling similar offerings? Value creation is a differentiating factor that allows every individual and organization to succeed by carving individuality. The art of creating value for its customers allows a business to establish its brand identity and engage its audience effectively.…

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4 Ways Higher Education Helps Run A Business Successfully

4 Ways Higher Education Helps Run A Business Successfully

Upon the turn of the 20th century, society as we know it changed forever. With the industrial revolution having sown the roots of modern society, we saw significant transport, business, and education breakthroughs. Communities began to develop faster in the last two centuries than ever before. With the increasing need for labor, businesses flourished, and the free market came into existence. With this diversity in the industry came the freedom of choice in several avenues. One area of society that benefitted incredibly from the industrial revolution was the education sector. …

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#1 Way to Immediately Increase Agency Book of Business

Increase book of business learn spanish

Allstate Santa Clarita insurance agent Kimberley Ellison understands that communication is key. Santa Clarita insurance agent Kimberley Ellison knows that the key to growing an agency book of business isn’t in gimmicks and marketing ploys.  It’s in communication. This Allstate agent is an active member of her community and encourages her team to be the same. As such, Ellison has come to know the shape of her community, understanding that the population she serves as a Santa Clarita insurance agent is 28 percent Hispanic. What does this mean in terms…

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Top 3 reasons to focus insurance marketing on Pinterest

social media marketing for insurance agents

Agency owners and agents themselves are missing out on leads and branding opportunities. Insurance marketing on Pinterest is, so far, widely underutilized, despite the powerful opportunities it offers for finding leads and branding an agency. This platform is virtually untouched among agents, despite its immense potential. Agents willing to think outside the box can use insurance marketing on Pinterest for low cost opportunities that simply aren’t available on other social media platforms. To discover exactly how this opportunity applies to you and how you can go about using it, register…

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7 Reasons to Choose Cloud Based CRM for Your Small Business

cloud based CRM and what is it

Look around you and take stock of the various changes happening in the world. While we are in 2020 and in the middle of a global pandemic, there are also many opportunities to run and grow a business online since there is now a greater emphasis on not only building a presence online, but also on selling online. The world’s marketplaces have moved online with entire businesses finding a way to appear and do business in the E Commerce space. For this, one needs many tools and technologies that can…

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Why You Should Consider Video Marketing

video marketing how to

Video marketing was once considered a high-cost production marketing asset with a low ROI value. Essentially there was no real way to measure attribution, the audience and marketing channels were limited. Small business owners such as insurance agents would rather allocate their marketing budget to other more traditional methods such as direct mail, radio spots, or updated digital ads. However, this often felt impersonal, cookie-cutter, and did not provide any real useful information. In highly competitive space, such as insurance agencies, building a relationship with prospective and existing clients is…

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