Creating a quality insurance blog – Content is King!
A quality insurance blog will bring you traffic and assurance!
The purpose of a blog in online insurance marketing is to draw in potential customers and to give them reasons to stay with you. Setting up a blog can be done in a matter of hours, but creating the right content is not always so easy. Along with video SEO content, a good insurance blog should also have well-written and valuable content. There are two ways that you can accomplish this. One is to write your content on your own. The second, which is very popular, is to find someone else to do it for you. Either works as long as you know what you want.
To write your own content, be honest about your writing abilities.
Some people can write and some cannot, but with a little guidance almost anyone can create valuable online insurance marketing content. If you are an agent, you already know what you want to say. It certainly does not hurt to give it a try to see what you can come up with. Brainstorm ideas for blog posts and then outline the information you would want in each post. As you go, you can then start to write out some content to see how you do and how it reads.
If you feel your writing is up to snuff, you can then add some SEO to your blog.
This means using the right keywords in your content. Keywords are what people use to search on Google and other search engines. You want to include keyboards in your posts so that people who are searching for insurance information can find your post. There are sources online that can explain simple SEO if you do not know how to do it. Once you are done writing your first piece, find an honest friend or colleague that can look it over for you. If they feel it is good and you like it, post away. If not, you may want to consider finding a writer to help you out.
Finding your voice in a hired writer.
Other than not being comfortable with your own blog post writing, you may also want to find a writer simply because you do not have the time or the patience to write your own content. There are plenty of writers out there that can take your information and craft a simple and informative blog post that you can post as your own. You can also find writers who also specialize in social media marketing. These writers know the ins and outs of using social media to reach potential customers. Not all writers do this, so if that is what you want, make sure you inquire when interviewing writers. You may even want to inquire about writers with insurance backgrounds. Though not abundant, they do exist.