The insurer has started an online challenge to support nonprofits providing domestic violence services.
Among the latest insurance news releases from Allstate is the announcement of the online Purple Purse Challenge that it has launched in order to spread awareness about domestic violence services while raising funds for 140 nonprofits that provide them.
The Purple Purse Challenge is a national program that will boost awareness about financial abuse and domestic violence.
This year, financial abuse has particularly been in the spotlight as it is among the least widely discussed forms of domestic violence. This program is designed to help to change the lack of discussion while raising money for nonprofits that offer services such as economic empowerment and support for victims of domestic violence. The insurance news of this online campaign has been formed not only to fund raise on Crowdrise.com/PurplePurse, but also to offer the necessary social platform for the campaign as a whole.
This insurance news also includes donations from Allstate to the Purple Purse Challenge.
Allstate will be contributing close to $650,000 to the fundraiser as an effort to direct and fund grants for nonprofit organizations that provide these support and awareness services. The Purple Purse Challenge launched on Tuesday, September 2, and it will continue for a month, until October 3.
Donations can be made at Crowdrise.com/PurplePurse. According to a press release from Allstate, the senior vice president of corporate responsibility at the insurance company, Vicky Dinges, “Nearly 10,000 requests for help from domestic violence victims go unanswered on an average day due to a lack of funding for victim services.” She added that “No victim should be turned away when they seek services for themselves and for their children.” This online challenge is meant to make certain that survivors will have access to safety from abuse, as well as to financial education services.
The insurer hopes that this insurance news will escalate in October, in order to give a solid launch to the national Domestic Violence Awareness Month, as it provides education to the public on how financial abuse can keep women feeling trapped within relationships that involve domestic abuse.