The states that began at the smallest levels for their exchanges are the ones winning the most so far.
The federal healthcare reforms may have been experiencing a lot of hiccups over the last three weeks in getting the health insurance exchanges off the ground, but what has been discovered is that among all of these online marketplaces, it is those that have started small that appear to be running the most smoothly out of the gate.
With every passing day, the sites are doing a little bit better as they identify and repair issues.
Over half a million people have now enrolled in this latest and central element of the healthcare reforms despite the struggles that both the federally run and the state run health insurance exchanges had experienced. What is now being discovered is that the sites that had the smallest ambitions and that provided the most basic and straightforward services were the ones that have been leading the way and that have experienced the fewest struggles.
The lower the degree of complexity of the sites in these healthcare reforms the better the performance.
One of the states that stood out in its healthcare reforms was Kentucky. It has created a more basic version of the exchange and serves only a small population when compared to many of the other states. Similarly, Washington did quite well with its health insurance marketplace, with a focus on comparison shopping before actually making a final decision and a registration. Those states appear to have been doing better than those such as Maryland, that tried to mirror the federal approach which is aimed at doing everything at once. Despite its small population, the complexity of the site appears to have slowed things down.
The sites that started with the basic foundation of their websites for the healthcare reforms appear to have been able to secure a good quality, fast experience when compared to those that tried to go above and beyond with a number of added features and options. The more additions there were to the health insurance exchange websites, the greater the risk of potential technical difficulties for some consumers.