Now that the HealthCare.gov site has been redone and is working, it is the center of a new campaign.
As of yesterday, the Obama administration has launched a brand new campaign to promote the use and the benefits of the health insurance website that has now been repaired after a very difficult first couple of months, and to underscore the advantages of the president’s signature healthcare reforms.
The new push is aimed to put the technical problems and cancelled policies in the past.
This new campaign for the federal health insurance website and the healthcare reforms as a whole follows a number of weeks in which President Obama found himself defending the changes that he has made and in which he has acknowledged that the rollout of the new law has come with some serious problems. His administration was able to – just – meet the self imposed deadline for fixing the major issues and now they will be beginning the marketing anew.
The campaign for the newly repaired health insurance website was launched on Tuesday.
It started as the president spoke at an event at the White House, where he was surrounded by the people who have been a part of the creation of the law and its implementation. As another element of the campaign, the president intends to target the efforts led by Republicans that are geared toward repealing the healthcare reforms. In this, it will be argued that those behind the effort are attempting to take away all of the benefits of the law without having an alternative proposal in place.
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According to a statement released by a spokesman for the White House, Josh Earnest, “Healthcare.gov met our self-imposed November 30th deadline and even as we continue to make improvements to the website, we’ll also remind the public about how the Affordable Care Act is already making a positive difference in the lives of millions of Americans today.”
Equally, the Obama administration does not claim that everything is finished and polished. It has recognized that the HealthCare.gov health insurance website remains a work in progress, even after it met a primary deadline for repairing the largest issues regarding the use of the exchange.