Allstate made the most talkworthy insurance marketing campaign

Insurance marketing campaign - chalkboard - Services

The video game industry and the insurance industry portion of financial services marketed successfully. The most talkworthy insurance marketing campaign was created by Allstate, which beat out all other campaigns in the financial industry. At the same time, PlayStation accomplished the same thing within the video game industry. This, according to a recent analysis by Engagement Labs. These companies created the campaigns about which people were talking the most. The MIT Sloan Management Review published analytics demonstrating the way in which discussions with friends, family and coworkers are a driving…

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Arkansas Insurance Department cautions drivers against car policy scam

Arkansas Insurance Department - car - hand - insurance scam

Commissioner Allen Kerr has issued a warning to consumers in the state due to fraudulent policy sales. The Arkansas Insurance Department recently issued a warning to drivers to take care when purchasing an auto insurance policy. There has been a broad rash of fraudulent car insurance policy sales in the state. The fake car insurance is being sold by people posing as agents and are primarily selling at dealerships. According to the Arkansas Insurance Department warning, the fraudulent auto insurance policies are being sold mainly at car dealerships. People pretending…

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NAFE Includes Allstate among Top Companies for Executive Women

Executive Women - Women in Senior Role

The insurance giant has been honored for its strong focus on encouraging women in senior roles. Allstate has received a considerable honor from being included on the list of the 2019 NAFE Top Companies for Executive Women. This title was given by the National Association for Female Executives (NAFE). The companies on this list prove a strong focus on best practices for women in upper level positions. Companies designated as Top Companies for Executive Women by NAFE are those demonstrating effectiveness in practices supporting women as they rise to senior…

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Insurance industry worker shortage needs young professionals to take the job

Insurance industry worker shortage - Hiring - Jobs

Insurers are working hard to appeal to a new generation of employees, and some are getting creative. The insurance industry worker shortage is forcing insurers to get creative when it comes to recruiting new young professional workers. Millennials as a whole don’t find the industry appealing for their careers. Some insurance companies are using creative efforts to draw young professionals to work for them. A recent Business Observer report pointed out that some more clever bosses are looking for unique ways to appeal to those young professionals. In fact, some…

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Insurance industry diversity gets a shot in the arm from the California commissioner

California insurance industry diversity

Dave Jones issued a letter urging CEOs to boost the diversity on their governing boards. California insurance industry diversity just received additional official support through a letter from Commissioner Dave Jones. In his letter, Jones addressed the CEOs of at least fifty insurance companies operating in the state. He urged those CEOs to encourage improved diversity on their governing boards. The letter underscored the impact a company’s board room diversity has on financial performance. The insurance industry diversity letter also requested that each insurer either disclose its intentions to form…

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2019 Military Friendly Employers list ranks Allstate in second place

Allstate Insurance Military Friendly Employers list

This is the third consecutive year the company has received this important distinction as an employer. Allstate Insurance has received the second spot on the 2019 Military Friendly Employers list. It has received this honor once again in recognition for its efforts to hire, train, develop and retain both military veterans and their spouses. Allstate Insurance has long made active efforts to maintain and build its military and veterans programs. The Allstate insurance company has received recognition as a Military Friendly Employer for three consecutive years. The insurer maintains several…

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How to Hire an SEO Expert

How to Hire an SEO Expert

Most of the online journeys start from Google, Youtube, Bing or Amazon. The right optimization of your website will give your website a good visibility for your customers. We’ll tell you what SEO experts can do for you and how you can find the right candidate for the position. What will an SEO expert do? The goal of an SEO expert is to improve the shows up of your website in the search results. People enter the key words and your website will be on the list if they are…

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