6 Ways to Transform Your Insurance Office

insurance office agent

Insurance agents have been in demand in recent years and from a recent survey, employment in this industry is expected to grow 10 percent from 2018 to 2028, which is faster than the average for all occupations. This is due to the increasing number of people investing and the profits of this industry depend on a steady stream of new customers. People tend to purchase more products now than ever before, which means there would constantly be an increased demand for insurance. However, like every other sector, a successful insurance…

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Allstate faces “thousands” of insurance job layoffs for its staff

Insurance job layoffs - layoffs from COVID-19 - newspaper article

The insurer intends to let thousands of people go in an effort to reduce its costs, say reports. Allstate Corporation plans to use thousands of insurance job layoffs to try to cut costs, say several reports. The news came directly from the insurer’s CEO who discussed it in a recent video conference call. Allstate CEO Tom Wilson held a video conference call with his senior team leaders. In that call, he talked about the fact that thousands of insurance job layoffs were on their way. These “thousands of jobs” would…

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Lombard International’s US CEO, Michael Gordon, appointed Group Chief Operating Officer

insurance news

Philadelphia/New York, — June 2020 – Lombard International Group, the global leader in wealth and succession planning solutions for high net worth individuals, families and institutions, announces the appointment of Michael Gordon as Group Chief Operating Officer (COO), in addition to his existing role of Chief Executive of the US business. The role of Group COO is newly created and includes the Global Office of Technology and Transformation. Following Stuart Parkinson’s appointment as Lombard International Group’s Chief Executive Officer (CEO) on 1 April 2020, Mr. Gordon’s appointment builds upon a…

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4 Useful Ways to Ensure Your Upcoming New Website’s Security

website's security

Having an online presence gives your business a fighting chance against the throngs of competition out there – a chance to be seen, heard, and bought from. Your target market is looking for you as much as you’re looking for them, provided you have a product that’s of value to a certain niche population. Launching a company website generates brand awareness and better interactions with customers. However, it’s vital to focus on security when building your site — otherwise, your website could repel customers instead of reeling them in. How…

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Local Search SEO for Agents Part 5: How to Reader Optimize Your Insurance News

Reader Optimize - Woman looking at phone whie sitting at a counter

It’s time to discover how to make sure your customers are interested enough to click and read. Knowing how to reader optimize your local insurance news articles will help you to know that your target readers will be interested in what you have to say. Last week, in Part 4, you learned local SEO basics, to appeal to search engines. Now that your articles are in front of your reader, you need to get them to click, read, and come back for more! In essence, you need to make sure…

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Local Search SEO for Agents Part 4: Local SEO Basics for Online

Local SEO Basics - Search Engine Optimization

Search engine optimization isn’t what it used to be, so discover the keywords to use and how. Now that you know how to write insurance news (from last week’s part 3 in this series), it’s time to learn local SEO basics. This will help to make sure your content is speaking to search engine algorithms to be sure it will be seen by your target audience. This practice used to mean jamming keywords into the content as much as possible…times have changed. As the top search engine, ranking well on…

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Exclusive Agent vs Independent Agency: An Inside Point of View

exclusive agent vs independent agency

What does separate an exclusive agent from the independent agent?  In my job, I am allowed to visit with mortgage companies and realtors in an attempt to help drum up business for myself and my company.  At one particular visit, I was posed a question by a realtor owner and friend. He asked, “What separates your company, an exclusive Allstate agency, from the independent agency that also has Allstate?”  At that time, it was early in my insurance career and I didn’t have an answer for him. It was a…

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