Local Search SEO for Agents Part 5: How to Reader Optimize Your Insurance News

Reader Optimize - Woman looking at phone whie sitting at a counter

It’s time to discover how to make sure your customers are interested enough to click and read. Knowing how to reader optimize your local insurance news articles will help you to know that your target readers will be interested in what you have to say. Last week, in Part 4, you learned local SEO basics, to appeal to search engines. Now that your articles are in front of your reader, you need to get them to click, read, and come back for more! In essence, you need to make sure…

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Local Search SEO for Agents Part 4: Local SEO Basics for Online

Local SEO Basics - Search Engine Optimization

Search engine optimization isn’t what it used to be, so discover the keywords to use and how. Now that you know how to write insurance news (from last week’s part 3 in this series), it’s time to learn local SEO basics. This will help to make sure your content is speaking to search engine algorithms to be sure it will be seen by your target audience. This practice used to mean jamming keywords into the content as much as possible…times have changed. As the top search engine, ranking well on…

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Exclusive Agent vs Independent Agency: An Inside Point of View

exclusive agent vs independent agency

What does separate an exclusive agent from the independent agent?  In my job, I am allowed to visit with mortgage companies and realtors in an attempt to help drum up business for myself and my company.  At one particular visit, I was posed a question by a realtor owner and friend. He asked, “What separates your company, an exclusive Allstate agency, from the independent agency that also has Allstate?”  At that time, it was early in my insurance career and I didn’t have an answer for him. It was a…

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Local Search SEO for Agents Part 3: How to Write Local Insurance News

Write Local Insurance News - Person Tying on Computer

Knowing the facts is only the first part of what you’ll need to begin writing your articles. It’s time to start learning how to write local insurance news in order to draw readers and give them something of value. Over the last couple of weeks, we’ve already discussed the reasons that local search SEO can help your insurance business and what you’ll need to get started. Once you understand why you’re doing it and have the tools in place to get going, you need content! Of course, if you don’t…

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Allstate agent commissions and insurance advertising comprise top growth plan focus

Allstate agent commissions - Allstate Insurance Businessv

The insurer first disclosed its Transformative Growth Plan at the end of 2019. Two primary components of the Transformative Growth Plan unveiled in December 2019 include Allstate agent commissions as well as the company’s insurance advertising. The plan is meant to completely overhaul the insurer’s strategy toward business, efficiency and expenses. The insurance company’s plan includes details regarding the changes it is making to how it does business, how it is increasing its efficiency and cutting its expenses. Thomas Wilson, the insurer’s chairperson, president and C.E.O. discussed the plan during…

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5 Resume Tips for an Insurance Agent in 2020

insurance agent

Insurance Agents have a valuable role in the insurance industry and the fact remains that both corporate and individuals clients need their help with insurance plans and activities to secure their assets and future. Follow the below given 5 resume tips to help you write the perfect Insurance Agent Resume: Curate your Professional Experience If you want the recruiters to shortlist you for your dream job, you need to convince them regarding your potential as a suitable applicant. The professional experience section is the heart of your resume and you…

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Local Search SEO for Agents Part 2: How to Get Started in Local Insurance News

Insurance News - News on Mobile

Launching and maintaining requires readily available and highly affordable online tools. As was discussed in Part 1 of this series, creating a local online news content can open you up to substantial new business opportunities. To get started, there are some tools and resources you will need. Fortunately, these are all easy to obtain, inexpensive and are not complicated. Once you’ve laid the groundwork, you’ll become a resource to current and prospective customers. To get started in local insurance news, there are a few things you will need and certain…

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