7 Reasons to Choose Cloud Based CRM for Your Small Business

cloud based CRM and what is it

Look around you and take stock of the various changes happening in the world. While we are in 2020 and in the middle of a global pandemic, there are also many opportunities to run and grow a business online since there is now a greater emphasis on not only building a presence online, but also on selling online. The world’s marketplaces have moved online with entire businesses finding a way to appear and do business in the E Commerce space. For this, one needs many tools and technologies that can…

Read More

Court rules in favor of Allstate in defamation lawsuit but still demands $4 million compensation

Defamation lawsuit - gavel - dollar sign

Despite the fact that the insurer was in its rights to fire a broker last year, it must still pay punitive damages. A California appellate court ruled that Allstate Insurance Co was within its rights to terminate Michael A. Tilkey’s employment as a broker in 2019, in a defamation lawsuit. Tilkey pleaded guilty to disorderly conduct and was let go from his $200,000 per year job. That said, despite the fact that the court ruled in favor of the insurance company in this defamation lawsuit, the insurer was still required…

Read More

Why You Should Consider Video Marketing

video marketing how to

Video marketing was once considered a high-cost production marketing asset with a low ROI value. Essentially there was no real way to measure attribution, the audience and marketing channels were limited. Small business owners such as insurance agents would rather allocate their marketing budget to other more traditional methods such as direct mail, radio spots, or updated digital ads. However, this often felt impersonal, cookie-cutter, and did not provide any real useful information. In highly competitive space, such as insurance agencies, building a relationship with prospective and existing clients is…

Read More

CSG Actuarial Announces Availability of It’s Newest Tool Supporting Insurance Agents: Client Manager

insurance agents technology

CSG Actuarial is well known in the insurance industry for its technology product portfolio supporting agencies with clients in the senior market. They just announced a new product, Client Manager, with features that allow users to upload client lists, create segments and run multiple insurance quotes at one time. The new tool saves valuable time by searching multiple senior market product solutions at one time. It is also built to enhance client retention by offering features for proactive filtering of their client data to target specific groups with different product…

Read More

Hispanic representation is particularly low in insurance industry diversity: study

Insurance industry diversity - man and woman

New Marsh and LAAIA research showed that this demographic is underrepresented and under supported. Insurance industry diversity and inclusion are among the leading themes for companies and organizations in 2020, and as such, many are seeking to understand those who have been underrepresented and under-supported. Companies are seeking to evaluate methods of addressing issues of discrimination and representation. The results of a new Marsh and Latin American Association of Insurance Agencies (LAAIA) study has revealed that Hispanic professionals are among those least represented in insurance industry diversity and inclusion efforts.…

Read More

Progressive Insurance company ads demonstrates shift from pandemic

Insurance company ads - Mask - Question mark

Companies across many industries have seen their advertising transformed due to the crisis. Advertisers are keeping a close watch on the mood of the country and Progressive insurance company ads are a direct reflection of the shift caused by the pandemic crisis. The insurer, like the other biggest brands across the nation, is seeking the right tone. A number of weeks ago, Progressive Corp’s advertising team got together to develop insurance company ads showing the company’s pitchwoman, Flo, running from a bowling alley to assist someone whose car was damaged…

Read More

Digital Marketing Strategies for Small Business Firms

online business digital marketing for insurance agency

For small business firms, digital marketing is very important because it is one of the most competitive industries on the Internet. In order to stay competitive, you should always present digitally, as it seems difficult to recognize your firm without it. The user searches for the services and always chooses the top websites in the search engine results page, which means that you only win when you take the first position in the search engine. Digital marketing is the acronym to achieve a high position in a competition with your…

Read More