Together, they will predict weekly moments of mayhem throughout the entire season.
Allstate recently announced that it will once again join forces with Kirk Herbstreit, ESPN college football analyst. Together they will celebrate the sport’s mayhem through weekly moment predictions of how the season will play out.
Kirk Herbstreit will lead the experience in choosing his Allstate Mayhem Moment each week. Those will be the moment he believes will alter a game’s trajectory. He’ll make his predictions during the weekend broadcasts.
The Mayhem Moment will be one set to create compete mayhem for the fans, teams and rankings. These can include everything from an unexpected upset that will send the rankings in an unexpected direction, a huge overtime rivalry, or even a quarterback rookie making a throw to win the game. Any of these situations will lead to utter mayhem and Herbstreit will do his best to select them each week.
Kirk Herbstreit said that college football is the perfect place for predicting moments of mayhem.
“The unpredictable nature of college football makes this sport so exciting and full of mayhem,” said Herbstreit. “But that never stops us from making the predictions and being thrilled when they come to fruition. I look forward to having some fun with my predictions for the Allstate Mayhem Moment each week this season.”
He will be announcing the “Allstate Mayhem Moment” live on ESPN during the prime time game every Saturday. Fans are encouraged to use Twitter to follow along with the official @KirkHerbstreit account. This will allow them to see his predictions for his Mayhem Moment choice and to share their own predictions as well.
“College football season is our favorite time of the year,” Said Allstate vice president of consumer marketing, Pam Hollander. “From celebrating the mayhem of the sport with Allstate Mayhem Moments to the Good Hands® Field Goal Nets and the Allstate AFCA Good Works Team®, these programs bring college football fans together and give back to the communities where we live and work.”
Allstate has been a long-time college football community supporter, having participated through several products for over 15 years. Teaming up with Kirk Herbstreit is only its latest. Among its programs have been the Allstate Sugar 
Bowl, the Allstate AFCA Good Works Team, the “Good Hands” Field Goal Nets and the Allstate Tailgate Tour, the College Football Playoff and the Southeastern Conference (SEC).
